Industry Notes

Industry Notes / Moutai and Baijiu overseas / Chapter 2 of 4 · Line

Nine years of falling output

A shrinking pie, not a normal inventory cycle

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Output (10k kl)
2016201920242025
  • 20161358
  • 2019785
  • 2024414
  • 2025355

Baijiu output fell from about 13.58 m kl in 2016 to about 3.55 m kl in 2025—roughly −74% from the peak. Demographics and occasions shrink the denominator; share consolidates into prestige names.

Source:国家统计局白酒产量公开序列(万千升)

Research notes, not investment advice.