Industry Notes / Midea and European air conditioning / Chapter 8 of 10 · Table
European AC war: who benefits
Midea most, Haier next, Gree thin overseas
| Dimension | Firm | EU AC exposure | This round |
|---|---|---|---|
| Midea | PortaSplit + Arbonia + OBM | Highest | |
| Haier | Large EU platform; ~22% DE residential AC reported | High | |
| TCL / Hisense | Portables follow; sell-outs in parts of WE | Mid-high | |
| Gree | ~15% overseas; weak EU OBM | Lower | |
| Daikin & incumbents | Premium/heat-pump seats; value shock | Mid |
Chinese brands’ EU AC share 27%→41%. This round is install-free product definition + OBM + heating footprint—not export tonnes alone. TCL/Hisense chase portables; Daikin & peers hold premium/heat pumps under value shock.
Source：欧洲高温与美的家电分析报告 §六；Euromonitor / 公开渠道销售报道
Research notes, not investment advice.