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Midea and European air conditioning

Heatwaves lit the fuse; penetration and product definition are the story

Penetration bars, thesis cards, shipment bars, share lines, and a matrix—from the blank market and install friction to PortaSplit, the overseas base, and the heating ticket.

Read Midea through three questions

  1. Are heatwaves a pulse or the fuse for a penetration climb.
  2. Is PortaSplit product-definition power—or one summer’s hit.
  3. Will company growth explode: structural upside vs mid-single-digit bulk.

Updated 2026-06-30 · Research notes, not investment advice.

  1. 1. European AC penetration: the blank is the storyBar
  2. 2. PortaSplit: cracking Europe’s install frictionThesis cards
  3. 3. H1’26 pulse: the numbers already landedBar
  4. 4. Chinese brands’ European AC share: 27% → 41%Line
  5. 5. Magnitude: a beat, not a group rewriteSide-by-side
  6. 6. Overseas base: OBM + Europe as second homeBar
  7. 7. How long the penetration climb lastsThesis cards
  8. 8. European AC war: who benefitsTable
  9. 9. Can share stick: five variablesThesis cards
  10. 10. One-page verdictThesis cards